The core objective of real estate professionals utilizing social media tools is to lure the buyers who are in search of property for residential or investment purpose. India as a country seems to have become comfortable, making high-value purchases like plots and apartments via online route. In the past few years, real estate professionals have found out ways to attract more realty investors. Out of all, one of the most useful ways is to use social media tools. The real estate developers and their sales partners are now very active in developing their offline communications in an online way.
Social media is used by real estate companies for customer engagement and branding. It has become a strong tool for lead generation and attracting prospective clients. Social media also proves to be useful to investors who wish to resell their property or research the feedback on a particular project.
● Most of the companies have incorporated latest social media strategies like creating Facebook fan pages/groups, sharing information through G+ communities, putting pictures on Instagram etc.
● For real estate developers, the selling of property and lead generation holds great significance. In these days when technology has grabbed almost all the areas of human life, how can anyone be left behind? Using various social media strategies (both paid and organic), they can easily generate leads and invite buyers as well as investors to take a look at the property, which will be likely to get converted.
● With the help of social media, developers can avail various advantages such as immediate responses, publicity in multiple cities using organic methods that have no additional cost.
1 BHK Dream Homes start INR 15.99 Lakhs. Enquire Now!
The companies need to form social media communities to gain trust and respect of customers. Most buyers undertake a lot of online research and consult their near or dear ones before they purchase a property. It signifies that it is a social process. The companies need to consider the lifetime value, purchase duration of previous customers and analyze how the social media marketing works. Also, meeting the project timelines would be an excellent way to win the confidence of the clients.
In NCR where a number of realty projects are developed and a lot of new projects are coming, Wave City, located on NH 24, Ghaziabad has been a favourite choice among investors and first-time home buyers due to its affordable range housing schemes. It is a smart township that can give you a life full of happiness, good health, and prosperity.
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About Wave City:
Wave City is a Hi-Tech city which is taking shape on NH 24 in the suburbs of Delhi. The city is spread across 4500 acres of area and being built on the smart city concept.
Its resident’s convenience features like Central Command Center, citizen mobile app, waste converter unit and smart metering systems make the city a much sought-after place to live in Delhi NCR.
It takes 20 mins. to reach Wave City from Delhi and 15 mins. from Noida. Here residences start 15.99 lakhs onwards.
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